About

Gerard Faini’s passion for the jewelry industry began in the sixth grade when he started working alongside his father in the family trade shop. Learning from the ground up, Gerard started with sweeping floors, assisting with jewelry repairs, designing, and eventually creating. He developed a deep appreciation for the craft and the invaluable lessons his father imparted.

In 1984, Gerard took over the business when his father retired. Initially focused on the wholesale trade, supplying diamonds and gemstones to jewelry stores, his ambition drove him to expand beyond wholesale and explore new creative avenues. Over the years, he has designed and crafted countless personalized jewelry pieces, earning more than 25 design awards, including first place in a national competition.

In 1987, Gerard patented an innovative adjustable ring shank designed specifically for individuals with arthritic knuckles. Then, in 2001, he transitioned the business into the retail sector, where he discovered the immense satisfaction of seeing customers enjoy his creations firsthand.

Now in its third generation, the business continues to thrive with the involvement of his two sons, Nic and Nathan. Gerard’s passion for watchmaking also sets him apart. Unlike mass-produced timepieces, his vision for watches is rooted in artistry, each piece is not just a timekeeper but a unique work of jewelry, reflecting his expertise in design and craftsmanship.

He continues to devote his time to his wife showing her the best time of her life.